TUFF CROWD
TUFF CROWD
SERVICES:
Graphic Design
Apparel Design
Tech Packing
Illustration
Art Direction
TOOLS:
Adobe Illustrator
Adobe Photoshop
Established in 2018, TUFF CROWD was founded by nine-year NBA veteran and original Under Armour Basketball Athlete Brandon Jennings Influenced by Los Angeles style.
We were approached to do an apparel collaboration focused on storytelling the “what if” of Jennings choosing college over going directly to the NBA. We communicated these POV’s through a coach jacket, Tuff Crowd University graphics, and a vintage HBCU inspired snapback hat.
