ADÉ, a Maryland-born recording artist signed to Epic Records, presented a unique opportunity to amplify his message to his hometown heroes through his lifestyle merchandise brand, simply titled "Maryland." With a rich tapestry of influences ranging from Len Bias & University of Maryland to Toni Braxton, the brand exemplifies the fusion of artistry and strategic design, transforming ADÉ's vision into tangible expressions that resonate with audiences while honoring Maryland's cultural legacy.
The essence of ADÉ's brand lies in its subtle yet resonant execution. Through meticulously crafted illustrations adorning the 'Icon' tees, we pay homage to revered figures, conveying a deep sense of respect to the audience. The primary logo, a minimalistic collegiate design, encapsulates the ethos of education inherent in the brand's narrative. Our collaboration extended beyond apparel, as NBA 2K22 sought ADÉ to contribute his track Bradley Beal" to their upcoming game release. Leveraging the same illustrative style from the merchandise line, we crafted a cover that seamlessly aligned with the brand's aesthetic, ensuring a cohesive visual identity across platforms.